Leeds Hospital’s Charity - Rob Burrow MND
An elite sportsman capable of breathtaking skill on the Rugby pitch. Decorated for Leeds Rhinos and England, winner of the World Club Challenge, Grand Final, League Leaders Shield and Challenge Cup, and now an inspirational fundraiser for Motor Neurone Disease research and treatment. Rob and his wife Lindsay are the figureheads for the Leeds Hospital Charity’s new initiative to build a world leading MND wing in Leeds. Alongside McCann Leeds we helped produce a TV advert that mixed live action film, animation and voice.
Being flexible to help with the filming was very important - Rob and Lindsay have a hectic calendar but also just managing to travel to a studio is a big challenge without having carers to help; Lindsay cares for Rob full time. So we had to provide more than one studio and filming date with a flexible crew and schedule that could accommodate them.
We also recorded the Voice Over with Lindsay Burrow, and the radio advert which we mastered and delivered with a quick turnaround.